Once you’ve set your campaign live, the most important thing to do is keep monitoring it. Before you can create an influencer marketing strategy you first need to determine … Send us an email on hello@loomdigital.co.uk or call us on 0117 923 2021 and we’ll be more than happy to answer any questions. Set your influencer campaign live. We’ll manage everything – from sourcing the right influencers to managing relationships and negotiating fees. It’s important to review and learn from campaign reporting, which includes overall campaign and individual contributor engagement. Now for the most nerve-wracking part of the whole process – setting the campaign live. So, when planning your influencer campaign, it’s important to consider how it will work with your other digital channels. Once you’ve identified a short list of influencers you would like to … For exclusivity, you can place a restriction on the influencer from working with a list of competing brands for a specified time period. Ultimately, influencer content should be memorable, helpful, or otherwise make a lasting impact on audiences. Working towards clear objectives will help maximise the ROI of your campaign from day one. If you want to retain the right to repost content for the remainder of the calendar year, get the influencer’s agreement and include that in the contract. Here at Loom, we understand how powerful influencer marketing can be, especially as part of a wider social media campaign. At the high-end of the scale, there are influencer campaign platforms that will do most of the leg work when it comes to finding a good influencer. Get this free report and never miss another great article from Social Media Examiner. Other brands require final creative approval, including several rounds of revisions. 75% of marketers say identifying the right social media influencer to … Determine your campaign goals; Set your budget and choose your influencer ; Connect with the influencer and build the right campaign; Measure and optimize your results; Determine your campaign goals. In this article, we’ll talk you through our top tips for achieving more powerful, effective and easier to measure influencer campaigns. Reach Out. You can provide them with your campaign guidelines, and they’ll be able to recommend people to work with based on that and your budget. By creating influencer campaign guidelines, you’ll find it easier to select the right influencers for your brand. However, measuring the performance of these campaigns is particularly elusive and misunderstood. Once you’ve measured overall performance with a campaign report, compare the results against the KPIs and goals you initially set for the campaign. Remember to share the campaign on your social media accounts. Wondering how to implement an influencer marketing campaign? If you need help running your influencer campaign or want to start on the journey, get in touch with our expert team today. Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (46 pages, 60+ charts)! Once you have created your campaign guidelines, it’s time to choose your influencers. Once you’ve developed an idea, map it out and create an outline to share with collaborators. To ensure the success of your influencer marketing campaign, it’s important to identify what targets you want achieved first. Identify Your Buyer Persona, Then Identify Your Network. Start your campaign guidelines by mapping out some key targeting criteria you want your campaign to cover. Learn how to properly protect your business when participating in influencer campaigns. Expand Your … Provide influencers with a thoroughly fleshed out brief about your brand before brainstorming creative. This can be things like tweaking the copy to be in line with the copy that’s performing the best, following patterns that you see emerging and not being afraid to act on gut instinct! Sometimes if you’re less rigid with guidelines, influencers may enjoy the partnership experience more and organically create content (considered added value!). Combing data and human creativity is key to building the best influencer marketing campaign possible, and without the data to back up the strategy, campaigns can fail. Planning an influencer campaign is as easy as 1, 2, 9 March 29, 2019 4:13 pm. Digital marketing expertise delivered direct to your inbox. On average posts by our friends and peers have a higher engagement (more likes and comments), and the… As consumers, we trust peer reviews and recommendations over branded content, and algorithms of social media services increasingly prioritise authentic content from our friends and network. If an influencer promotes your brand to their dedicated followers, they are giving you an automatic stamp of approval. Prepare an Outline for the Campaign. Look for engagement insights such as the best time to post or even the best platform for engagement. Pushing out creative that appears too salesy is a huge influencer marketing “don’t”. Here are some tips for planning your next influencer marketing campaign: 1. Tools like Influence.co (shown below) can help you find influencers to partner with. The three main phases of planning influencer campaigns are brand strategy, content management, and analytics. The cities you want your influencers to be in. Planning Influencer Marketing Strategy. You can reach out to influencers via Twitter, but the 140-character limit may hinder you. Here, influencer Olivia Sui sported Jolly Ranchers jewelry for the candymaker’s Valentine’s Day campaign. By drilling down further than ‘brand awareness’ you can ensure you have more accountable goals to benchmark your campaign against and be able to see it’s true performance. In this new reality, it is not exactly an easy time to look ahead and plan for the future, but it is more important than ever to prepare for the unknown. Unlike structured marketplaces like Famebit or Octoly, full service platforms enable you to create your own style of campaign … Need help running your influencer campaigns that are important for your influencer but. Of these campaigns is particularly elusive and misunderstood strategies that get proven results to command the limited attention of., and influencer the below points can aid in delivering your campaigns of working with influencer... 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